Blogs!!! Everyone says you need to have one to increase your company’s business, but how do blogs do that? They do it three ways.
1. They increase business by providing a location on the Internet that people somehow learn about, they visit, and if the information is good, then they want to keep coming back for more. The more they come back, the more chance you have to promote your business ideas and thus your business.
2. They increase your business because they could show up in Google and Yahoo and MSN search results. If someone is searching in Google for a PR company in Chicago, and that company has a blog, there’s a better chance that PR company’s blog entry will show up near the top of the results page.
3. The final way blogs help your business is to drive visitor traffic to your main Web site. People come to you blog and if you’ve done it right there’s a link to your main Web site.
Google and Yahoo are on an hourly basis out there looking at the Internet trying to find sites that are changing often and providing well written content. The theory is, write in your blog every day and provide valuable well written content and Google and Yahoo will reward your efforts with higher rankings.
Blog on folks, and increase your business sales.
Chris Nastav, Owner, KC Web Specialists, LLC www.kcwebspecialists.com